Backyard Flyer responds

Air Age Publishing today announced that it will respond to sell-out sales by increasing the annual frequency of Backyard Flyer magazine to six issues in 2003.

Far exceeding growth projections, distribution for Backyard Flyer has grown to nearly 80,000 in less than a year. It continues to set sales records at the retail level, prompting major bookstore chains such as Barnes & Noble to double its orders for 2003.

"Backyard flyer technology has made RC accessible to more consumers than ever before, and the ready-to-run and almost-ready-to-fly markets are exploding," says Air Age President and CEO, Louis DeFrancesco. "Backyard Flyer isn’t just riding this growth curve; it’s helping to drive the growth of this exciting category. Increasing Backyard Flyer’s frequency to six issues a year will enable us to deliver even more value to our readers while allowing us the opportunity to cover all the new developments and product innovations in this breakout RC market," DeFrancesco continues.

After getting tremendous response as a special issue in October 2001, Backyard Flyer was launched as a quarterly magazine for 2002.

About The Author:

Patti Scott is a successful author and regular contributor to http://www.rc-cars-boats-n-planes.com. Radio controlled toys come in all different forms like cars, boats, airplanes, helipcopters, jets, trucks, tanks, hovercrafts, subs and more.